JKS is preparing for a move back to Winston-Salem in the coming months in order to fuel the company’s innovative spirit as it continues to evolve its capabilities in building brands through experiential marketing. It’s a move that Will and I are excited about for our company, our team and our creativity. The move to […]
Our dear friend and creative services director, Jerry Long, has had quite a year. Today — one heart attack, one open-heart, triple-bypass surgery, and months of recovery later — we’re happy to report that Jerry’s journey in 2019 has led to many changes for the better, for him and for JKS. […]
Look around your house or office. Chances are there’s something there that has a company’s logo on it. And there’s also a good chance it’s something you’ve had for a while. I can say that with confidence because statistics back me up. In a recent survey of consumers, the surveyors found that: 91% had at […]
Let’s say you’re at an event. When you look out over the crowd, what are you likely to see? A lot of people these days ignore their surroundings, looking down at the little screens they have in their hands instead. One of the big challenges we face is creating experiences that are fun and interesting […]
There really is no typical JKS project. Some of our clients come to us with a fully formed idea and ask us to execute it. The challenge with this approach is figuring out how to make their vision come to life within budget limitations. But others come to us with just a thought or an […]
What do Lynyrd Skynyrd and the Western Carolina University Marching Band have in common? They both trusted JKS to wrap their equipment trailer. (They might also both play “Free Bird,” but I don’t know that for a fact.) […]
The guys in our shop amaze me on a daily basis. They can literally build anything. Case in point – a doghouse from the future. Here’s the backstory: I heard about a fundraiser called Raise The Woof to help meet the needs of animals in our community. The idea was that people and businesses would […]
This weekend the 76th Annual Goodwood Members’ Meeting will be underway with longtime friends Will Spencer – President/CEO of JKS Incorporated – and Ed Berrier – JKS’s race shop specialist/driver – attending the event for the second time since 2016. Every year at the Goodwood Members’ Meeting, festivities such as ‘thrilling races & high-speed demos’ […]
When the 2018 NASCAR season kicks off at Daytona on February 18, some of our work will once again be on hand. As we’ve done for the last 15 years, we’ve painted the car hauler for the Wood Brothers Racing team, which this year is fielding the Menards #21 Ford Fusion driven by Paul Menard. Since […]
Back in the 80s, just after Will had started JKS, a good friend of his named Denny Hauser, who owned the very successful Hauser Rental Company, told Will something he’s never forgotten: “Will, it’s not the big customers that make you, it’s the little ones that keep you in business. They’re the core of your […]