At JKS, we see our business as part of our community. Many of the people we interact with at work – fellow employees, customers, vendors – are people we see out and about. It may be different when your business is based in New York or Los Angeles, but when your location is a largely […]
Anyone who runs a business worries about employee retention. Bringing in new people is a hassle – there’s interviewing, training, paperwork, and so on. If you have someone who’s doing a good job, you want to keep them. That doesn’t just mean paying them well and offering good benefits. People like to feel appreciated, and […]
Moving is hard, and no one enjoys it. But sometimes, you just have to move. That’s where we were 10 years ago when we decided to move to our current location in Davidson County, N.C. It wasn’t that we wanted to move – we had to move in order to grow. […]
Here at JKS, we welcome visitors to our office, but we do tell them one thing – if you don’t like dogs, you may not like it here. My Great Pyrenees, Tray, and my Bernese Mountain Dog, Cal, have the run of the place. As a result, our offices have more fur and drool than […]
One of the most important things in our business – or any business, for that matter – is responsiveness. When a customer calls and needs something fast, you have to be ready to meet that need, or you may lose that customer. […]
My husband, Will Spencer, started JKS Incorporated in 1983. The name comes from his father’s initials, John Kerr Spencer. Will was 23 years old at the time, and he started the business not even knowing what it was going to be. “I rented a building with no idea what I was going to do, but […]
When you run a business, you know that the most important service is making the customer happy. That’s true whether it’s a large experiential marketing firm like ours, or you’re a guy with a lawnmower who cuts grass. But how do you keep customers happy? Well, at JKS we don’t have a “Philosophy of Customer […]
Racing Electronics is known as the leader in communication systems for the racing industry, with products used by both race teams and fans. They’re also a long-time client of JKS, and recently asked us to help them introduce a new product to race fans called the Legend. The Legend combines two of RE’s most popular […]
“Eat your own dog food” is a business term that means a company should always use the products or services it provides, so the people inside the company can see the “customer experience” for themselves. At JKS, we do just that, and here’s the latest example. […]
When people ask me what we do here at JKS, it’s a challenge to keep my answer under an hour because we do so many different things. It’s rare that that a client comes to us and just says, “I need a banner” or “I need a show car.” The projects we take on involve […]