One of the most important things in our business – or any business, for that matter – is responsiveness. When a customer calls and needs something fast, you have to be ready to meet that need, or you may lose that customer. […]
My husband, Will Spencer, started JKS Incorporated in 1983. The name comes from his father’s initials, John Kerr Spencer. Will was 23 years old at the time, and he started the business not even knowing what it was going to be. “I rented a building with no idea what I was going to do, but […]
When you run a business, you know that the most important service is making the customer happy. That’s true whether it’s a large experiential marketing firm like ours, or you’re a guy with a lawnmower who cuts grass. But how do you keep customers happy? Well, at JKS we don’t have a “Philosophy of Customer […]
Racing Electronics is known as the leader in communication systems for the racing industry, with products used by both race teams and fans. They’re also a long-time client of JKS, and recently asked us to help them introduce a new product to race fans called the Legend. The Legend combines two of RE’s most popular […]
“Eat your own dog food” is a business term that means a company should always use the products or services it provides, so the people inside the company can see the “customer experience” for themselves. At JKS, we do just that, and here’s the latest example. […]
When people ask me what we do here at JKS, it’s a challenge to keep my answer under an hour because we do so many different things. It’s rare that that a client comes to us and just says, “I need a banner” or “I need a show car.” The projects we take on involve […]
We work with clients across the country, and recently I realized that many of our clients, even some we’ve worked with for years, have never visited our facilities here in Welcome. Which is a shame, because we really have a very cool place and I love to show it off. Since we take a lot […]
At times a corporate client will come to us and say they want to market their product in an experiential way, but they don’t have a clear idea of what’s involved with that. They may know they want to take their message to a certain place and a certain group, but not exactly sure how […]
At JKS we get the opportunity to do a lot of cool things, and one of the coolest is helping make TV commercials and movies seen by millions of people. Here’s something you probably never really thought about – almost everything you see in commercials and movies is a prop, either rented for the production […]
At JKS Incorporated our business is helping corporate sponsors create and stage large, interactive displays and promotions, usually at sports venues like NASCAR races, PGA tournaments or football games, but also at street fairs or retail locations or virtually anywhere else. To accomplish this, we’ve got to come up with interesting creative concepts and interactive […]