The Can-Am Experience

Using Simulated Races to Stimulate Sales

Can-Am, a manufacturer of popular on- and off-road vehicles, wanted to display their products at NASCAR races in a fun, bold way that would increase consumer interest and generate leads to increase sales. We developed a sporty way to display the vehicles, including the fan-favorite three-wheeled Spyder, and allowed visitors to sit on or in them and get a very tactile experience.

One of the most popular aspects of this interactive display is The Ultimate Race Experience, a dual play simulator that highlights Can-Am’s Monster Energy Series sponsorship of #32 Matt Dibenedetto and let’s fans race against each other.

Attendees can also register to win a Can-Am vehicle and brand ambassadors are at each event to answer questions and assist attendees with information on the vehicles and products.

The Can-Am display has been a success at every track where it has been used, with the client receiving quality lead generation from each event.