Full Throttle with Logitech

Behind-the-Scenes at Charlotte Motor Speedway Commercial Shoot

When Jeff Schaefer at Unrivaled Films needed a reliable partner to bring a race-ready touch to a Logitech commercial shoot, he knew just who to call.

In March of 2025, we wrapped and transported two of our custom-fabricated, race-ready NASCAR showcars out to Charlotte Motor Speedway for a full day of filming with Bubba Wallace, Logitech, and the team at Unrivaled Films.

Alongside our custom showcars, JKS’s own in-house stunt driver, Ed Berrier, took the wheel as the lead driver for the shoot, handling every high-speed pass and precision maneuver on the track. The day was packed with on-track action. Both cars tore around Charlotte Motor Speedway as the team at Unrivaled Films captured the motion from every possible angle—camera rigs were mounted on chase vehicles, stationary cameras lined the oval, and every shot was carefully planned to showcase the speed, precision, and energy of the scene (and Ed’s driving).

What sets JKS apart is our ability to deliver vehicles that are more than just showpieces—they’re built to perform at speed, reliably and safely. Unlike typical showcars, our fleet is engineered to run hard and look good doing it. Pair that with a seasoned driver who knows how to perform safely at high speeds, and you’ve got a combination that production crews can trust without hesitation. It’s that level of preparation, professionalism, and performance that makes JKS the go-to partner when the cameras start rolling and the cars hit the track.

Click below to watch the final commercial!