From superspeedways to studio lots, JKS Incorporated has continued to expand its presence in commercial production work—bringing authentic race vehicles, fabrication experience, custom vinyl graphics, and professional driving services to projects across the country. Over the years, our team has partnered with leading production companies, big brand names, and NASCAR-affiliated organizations to help create memorable campaigns built around speed, precision, and automotive storytelling.
But these projects showcase more than just racecars. They also highlight the versatility, craftsmanship, and behind-the-scenes coordination that JKS Incorporated brings to every production.
“World’s Fastest Margarita”
March 2026 | Talladega Superspeedway | NASCAR Productions
In March 2026, JKS Incorporated joined forces with NASCAR Productions for one of the most thirst-quenching commercial projects we have ever been involved with—World’s Fastest Margarita, a campaign celebrating the partnership between NASCAR and Jose Cuervo.
Filmed at Talladega Superspeedway, the concept centered around creating an actual margarita by harnessing the speed and vibration of a NASCAR racecar circling one of the fastest tracks in motorsports.
For the production, JKS Incorporated provided our Gen-6 Toyota showcar, complete custom vinyl wrap printing and installation, and professional diving services from Ed Berrier (more on Ed later). Our team worked closely with the production crew to ensure the vehicle was camera-ready while still capable of delivering the high-speed performance required for filming.
Here’s a look behind the scenes!
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“NASCAR Goes Beast Mode, Brings ‘Hell Yeah!’ Attitude into 2026”
January 2026 | Mooresville, North Carolina | Concept80
In January 2026, JKS Incorporated partnered with Concept80 on the production of NASCAR’s bold new “Hell Yeah!” campaign, a high-energy commercial designed to launch the 2026 NASCAR season during Superbowl LX.
Premiering immediately after the Seattle Seahawks defeated the New England Patriots on NBC, the ad featured a gritty, fast-paced visual style that leaned into the emotion and excitement of modern NASCAR culture—burnouts, sparks, aggressive racing, packed grandstands, and the unmistakable personality that defines the sport today. The commercial also featured appearances from NFL legend Marshawn Lynch alongside several of NASCAR’s top drivers.
For this production, we supplied a restored 1948 Nash Ambassador along with professional driving services provided by Ed Berrier. Our vehicle (seen within the first few moments of the ad) helped reinforce NASCAR’s connection to both its heritage and evolving identity.
“Who Wants Pancakes?! Dale Earnhardt Jr. Takes On IHOP”
April 2025 | Concord, North Carolina | Unrivaled Films
In April of 2025, JKS Incorporated teamed up with Unrivaled Films on a fast-paced commercial campaign featuring NASCAR Hall of Famer Dale Earnhardt Jr. and the International House of Pancakes (aka IHOP).
Filmed in Concord, North Carolina, this commercial combined humor, speed, and classic NASCAR energy as Dale Jr. arrived in dramatic fashion behind the wheel of a racecar before pulling into an IHOP restaurant. The spot blended cinematic driving shots with playful storytelling, creating a campaign that felt authentic to both racing fans and hungry mainstream audiences.
For this shoot, we supplied our Gen-7 Chevrolet showcar and handled the complete printing and installation of the vehicle’s custom wrap. We also provided professional driving services through… you guessed it… Ed Berrier (and if we may say so, Ed does a pretty convincing impression of Dale Jr. behind the wheel).
Read more about this shoot in one of our previous blogs, here.
“Celebrating 75 Years of Always Moving Forward”
January 2023 | Auto Club Speedway | NASCAR Enterprises
In early 2023, we partnered with NASCAR Enterprises on the production of NASCAR’s 75 Years of Always Moving Forward commercial campaign, which celebrated the sport’s past, present, and future. The commercial featured iconic moments from NASCAR history alongside modern racecars and drivers, showing how the sport has continued to evolve over the decades.
Filmed in part at Auto Club Speedway, JKS Incorporated provided several vehicles for the production, including a Gen-7 Chevrolet Camaro, Gen-7 Ford Mustang, Gen-7 Toyota Camry, Gen-6 Toyota Camry, and an additional Gen-6 Toyota Camry lease vehicle for on-track filming.
Our team also printed and installed custom vinyl wraps representing some of NASCAR’s most recognizable drivers and paint schemes, including:
- Martin Truex Jr. #78
- Denny Hamlin #11
- Terry Labonte #5
- Dale Earnhardt #3
- Bobby Allison #15
- Bill Elliott #9
- Fireball Roberts #22
Shining the Spotlight on Ed Berrier
If it isn’t already obvious, a key part of many JKS Incorporated productions is our in-house professional driver (and Fabricator and Motorsports Coordinator) Ed Berrier.
Ed boasts a deep background in NASCAR competition, having raced across multiple national series over the course of his career. He started out in the NASCAR Dash Series moving into what was then the Busch Grand National Series, where he became a regular competitor throughout the late 1980s and 1990s. Over time, he built a reputation as a steady, experienced driver with strong short-track performance and the ability to adapt to a wide range of equipment.
He went on to compete in NASCAR’s premier Cup Series, making select starts between 1995 and 2000, and also raced in the Truck Series later in his career. His racing resume includes more than 250 Busch Series starts and a victory in 1998 at Hickory Motor Speedway, along with experience across a wide mix of independent and established teams.
That combination of seat time, technical understanding, and hands-on mechanical knowledge translates directly into his work today at JKS Incorporated, where he helps oversee fabrication projects while also serving as our go-to professional driver for commercial shoots.
When asked about what he looks forward to most when working on sets, Ed said it’s the opportunity to collaborate with everyone involved that he’s most excited about.
“You never know what to expect,” said Ed. “The challenge of being able to deliver what they are asking for is probably the most exciting part of the shoot.”
Not Our First (Or Last) Rodeo
While these projects represent just a few highlights from recent years, they reflect the broader capabilities JKS Incorporated brings to the entertainment and commercial production industries. From custom fabrication and vinyl wrap installation to specialty vehicle sourcing and on-site driving coordination, our team is proud to help bring these creative visions to life.
“JKS Incorporated is one of very few companies that can accommodate the needs of what producers are looking for,” said Ed. “We have a variety of showcars, trucks, and trailers, and can produce or provide almost anything the commercials need. JKS is a great company to work for and there is always excitement along the way.”
Interested in learning about some of our older production work and Hollywood collaborations? Check out one of our blog posts from 2017—JKS Goes Hollywood.