The Racing Electronics Flagship Store

Creating A Mobile Store That Gives A Legend Its Due

Racing Electronics (RE) is the leader in communication systems for the racing industry, with products used by both race teams and fans. In 2017, they introduced a new product called the Legend, which combines their FanVision handheld video receiver and RE 3000 audio scanner into one device. RE asked us to create a mobile exhibit that would serve as the flagship store of the Legend at race events – a place where fans could see it, try it out and buy it at the track.

Using a BizBox trailer, we created a mobile store that really stood out at the race track. On the inside, cabinets were installed to display the new Legend device, along with three wall-mounted televisions.

On the outside, we created a custom-made prop of the Legend device with an additional television inside to resemble the product’s screen. We also created custom designed graphics to wrap the entire BizBox from the inside out, creating the flagship store RE needed.

Along with providing all the graphics and installing everything on the inside of the BizBox, JKS is also handling the logistics for Racing Electronics. We make sure the BizBox gets to the right location, is set-up properly, and is all packed up once the event is over. We are an official BizBox dealer, so we know how to get the job done.

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